What’s The Goal Of Search Engine Optimization – Rankings Or Money?

Seo is one of the most complicated facets of internet marketing and it is easy to get lost in all those various numbers. Quite often, the search engine consultants lose contact with reality and get caught in numbers like web page guests, unique visitors, web page views, bounce rate and so on. Due to that, clients can get easily irritated because they don’t worry about page views or visitors, they care about sales!

This kind of clash is not new to the world – people will always find it difficult to communicate due to diverse view-points and goals. But since it is very important for any search marketing consultant to be able to connect efficiently with his/her client, I’ve decided to write this article. Where will the responsibility of a search consultant start and where does it end, is it our responsibility to achieve excellent search positions or excellent sales?

To comprehend the problem better we must get into a little more detail. To get this done I’ll make use of the example of a website about Tamron camera lenses. Lets say the web site has reached the #1 spot for all the wanted keywords just after a 6-month marketing campaign. So the SEO-consultant is very happy and when his client requests a meeting, he does not expect anything negative to come. He / she did what he promised and he made it happen well, after all! The moment he comes through the entrance and sees his client he is less confident – he can see there’s something wrong. Soon his client explains to him that there’s no single purchase more!

Despite the fact that the situation above is imaginary, it’s taken place before. It may happen that despite a successful search engine marketing campaign the actual product sales do not increase as a result of poorly constructed web site. In case you have a lot of traffic you also require a website that’s attractive to the visitors.

But now, how far goes the duty of the search engine consultant? Can she or he really be made responsible for the conversion rate of a website he optimized for the search engines? Is the aim of search engine optimization to improve rankings or to earn money?

Ultimately, it obviously is about making money. If there would be nothing to earn, there wouldn’t be 1 company that could invest in SEO – that’s simply a fact. It is still a marketing method and marketing is all about generating income. So yes, seo is about making money. But it is merely a link within the chain. I do not think you can make a consultant responsible for that conversion rate, because that’s a completely different area of expertise! I’ve met SEO’s that couldn’t design a good looking website when their particular life would be on stakes! The 2 area’s of seo and conversion rate optimization are simply too different. SEO is one link within the chain and CRO is another one and both need a specialist to look after them.

Click here to determine a highly optimized internet site in relation to Tamron camera lenses. If you are interested in a case-study about search engine optimization you need to take a look at this Tamron camera lenses website!